What about me?
HELLO AND WELCOME!
I'm Camille Tyler, a Florida-based designer and multidisciplinary artist who also happens to have an MBA — keeping one eye on the business and the other on the creative that drives it.
I hold a BFA in Communication Design from Texas State University's School of Art and Design and an MBA from the University of Louisiana-Lafayette. For 15+ years I've led creative teams, built brand identities, and developed design systems — moving easily between graphic design, visual storytelling, and business strategy.
My creative process is deeply influenced by music. I play piano, ukulele, trumpet, and flute, and I approach design the way I approach a piece of music — finding the rhythm, setting the tone, and giving an idea space to breathe. Nature — water especially — and the cosmos are recurring themes in my work, reflecting a lifelong passion for waterskiing and a fascination with the universe's daily impact on our lives.
My superpower is understanding how creative work drives real business impact. I can create something beautiful that follows every brand guideline, but if it doesn't communicate the intended message, I didn't do my job.
This is the story of a girl.
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From the outside, it may seem like I'm throwing spaghetti at the wall and waiting to see what sticks. I reject the modern idea of “niche, niche, niche!” Each medium of art in which I engage, makes me that much better as a designer and a fine artist. So why do I have to choose just one?
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I love learning! I would stay in school for the rest of my life if they let me. Part of learning though, is experiencing life outside of academia. I do pride myself in my ability to learn quickly, effectively, and efficiently. Learning is a life-long process and it makes life more fun.
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I cherish every second that I am lucky enough to spend with the people I love. I lost my dad unexpectedly 11 years ago. He was a creative director in advertising, and from a young age he taught me to see details and concept in everything. Learning to live without his advice (and critiques of my work) has been very difficult. But it has forced me to learn how to trust my team and myself.
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I was born into a boat dealership/waterski family. The boating industry and waterski world have taught me a lot over the years. At first, I learned how to fail, then I learned how to sell, then I learned that I can help other families have the same experience I had growing up. Making core memories and bonding as a family by spending time on the water. Through my design work, I can spread the true healing powers of being on or by the water. Blue mind is real, yall.
The Visionary
Imagining the impossible
Areas of Design Expertise
- Art & Creative Direction
- Visual Identity
- Package design
- event collateral
Industries of Expertise
- Boating & Watersports
- Hospitality & Events
- Real Estate
- healthcare
My Creative Type
Discover your creative type here
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Discover your creative type here !*
You live in a world of infinite possibilities, preferring to see things not as they are but as they could be. You know that life is limited only by the boundaries of your own beliefs, and you’re driven to push the limits of, well, everything.
Emotional, passion-driven, and full of ideas, the VISIONARY combines a vivid imagination with a desire for practical solutions. Your introspective and intuitive nature is balanced by a keen interest in the world around you and a desire to contribute to society.
Charismatic and expressive, you love sharing your ideas and visions with others and creating community around shared values and ideals. Your greatest gift? The ability to see the spark of potential in everything and everyone, and to inspire others to see it, too. You’re able to guide people toward an invisible horizon with a rare generosity of spirit and strength of conviction.
by Adobe Create
Creative Strengths