Roles: Art Director, Graphic Designer, Copywriter
Challenge
As a brand-new publication, Park Ave Magazine was not yet known publicly and needed to establish credibility with the community. The free local lifestyle magazine set out to celebrate the casual charm, culture, and happenings of Winter Park and the surrounding Central Florida area. With content ranging from local news to food, family fun, and the arts, the magazine required a design system that invited readers to pick it up for the first time.
Solution
I designed the launch and first three print editions of Park Ave Magazine, establishing the publication’s foundational look and feel. Subtle typographic choices and clean layouts supported readability, while a relaxed, yet polished aesthetic invited exploration. In doing so, I helped cement Park Ave Magazine’s role as Winter Park’s approachable, stylish guide, intimately connected to the community it serves.
